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SIMUL Group

Independent,
Together

Founded in 2020, SIMUL Group provides strategic direction and centralised support to a group of independent businesses.

Who We Are

  • Our Journey

    SIMUL houses the Executive Board and central teams that support its independent brands. It provides strategic direction, functional expertise and a shared vision that connects and guides the group.

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  • Our Executive Team

    The SIMUL journey began in 2008, when the first company in the group was founded by its original partners. Those founding values still shape the culture today, guiding how the group operates and leads.

    View more about our executive team

  •  Our Values

    SIMUL’s values are more than words. They shape how the group works, leads and grows. From strategic decisions to everyday interactions, excellence, honesty and unity guide everything across the business.

    View more about ESG

Corporate

  • Neurodiversity

    SIMUL embraces diversity. It welcomes the exceptional drive, creativity, and problem-solving that neurodiverse minds bring to the commercial world. We are proud to celebrate the unique talents and perspectives of all individuals; the fresh ideas, precision, and insight that they bring to our companies.

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  • Our Values

    Our values guide us – they are the roadmap that will enable our success. We believe in Excellence and Honesty across all our companies and with a united approach we ensure that our teams and culture adhere to this.

    View more our values

  • Corporate Policies

    Our corporate policies serve as the foundation for the way we operate, ensuring consistency, fairness, and integrity across all aspects of our business. They define the principles we uphold, the ethical standards we follow, and the responsibilities we expect from every member of our organisation.

    View more our corporate policies

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